On OK to Make Money Online, let’s take a more in-depth look at Search Engine Optimization (SEO). SEO comes down to nothing more than staying on subject with your blog or website and using properly researched keywords or long tail keywords.

The problem for Google is it has only started using natural language, so it has to resort to taking your article text apart and trying to figure out what your site’s main subject or topic is. When this is done, it can send you the most appropriate ads to be displayed on your site. However, it may not be the best words to drive traffic your direction, and isn’t this the point?

So what is a webster to do? Take a hard look at your website or blog: what is the main subject? Do you have multiple subjects? Are the subjects related? Is your visual subject different from your textual subject?

If we look over at a cooking site, can you find the main topic? Would it be desserts, beef, American, French, or general? Now therein lies the problem: the information is too general. If we are doing a niche site, we need to be more specific. So we need to break a general site into ten or twenty sites, with each site concerned with one food group, say beef or salads. Now we are talking about a niche. Got the idea?

Now for each major topic, you will need to create a blog or website. However, first you need to research the keyword you will use for each of your major topics. This is where Google’s Keyword Tool (under Adwords) comes in to play. When you use this tool properly, it will help you to focus on a proper keyword or long tail keyword.

When you have gathered your keywords, run over to Blogger or check the URLs for your keyword being available. If it’s not, add a few words to the back or front to create a unique keyword, but don’t use hyphens to separate your keywords. After installing your site, create your privacy page, about page and your introductory page making sure to use your keyword.

If you are working from a site that is too general, break the articles up, rewrite them using your new-found keywords, and copy them over to your new sites, according to category/keyword. Make sure to use your keyword in the title, first paragraph, once or twice in the body, and in the last paragraph.

If you have pictures or graphics on a page, make sure you work your keyword into the picture information area of the HTML code. This will assure the spider that the picture relates to the article or keyword topic. However, be true to your readers. Some of the black hats will put up any old picture so they can imbed the keyword text. Remember, at some point you want traffic, and you want your readers back. Don’t given them trash; give then something they want to come back for.

However don’t overdo it! Overuse was used by Black Hats to trick Google. Google now detects if you overuse a keyword, and will flag you for keyword stuffing.

Review of the rules: make sure your site sticks to one topic, make sure you research your keyword or long tail keyword, and use your keywords in every article and page on your site to make money online. Then as always, get as many backlinks to your site as you can (i.e. traffic).

Michael

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